Dr. P. Shrinivas Rao (MBA(Marketing), MBA(HR), Ph.D., (D.litt.)) is an accomplished professional with 26 years of experience in India carving academic institutions right from inception, covering functional areas like academic administration, strategic branding and integrated campus development. He spent his initial career with multi-national corporations and started his stint in academics in the early 90s. He became the Vice-President and CEO in reputed institutions. He was the Dean of the first Global MBA program in India and coordinated academic exchange programs with leading Business Schools like XLRI, IIM Calcutta, ISB, BHU and IIFT. He lent his experience to various Business Schools as the Founder Director and developed five reputed Engineering colleges across the India. Dr. Shrinivas has written a number of study manual in the areas of Marketing, Finance, Human Resources and Business Environment. He has attended a number of national and international seminars and conferences and presented technical papers. He has guided more than 300 projects at Post-Graduate and 200 projects at Under-Graduate level. He is the Governing and Academic Council member of a number of reputed institutions across the country. His academic credentials include an MBA in Marketing and MBA in HR. He attained his Ph.D. in Marketing. Dr. Shrinivas Rao is expected to add a D.Litt, another distinction, to his illustrious profile, Dr. Shrinivas has been lending his expertise to the Don Bosco Group of Institutions and has passion for digital marketing. He strongly believes in value-based education and academic excellence in the institutional levels.